Liz Sterling

CIT Shows

Nationally known broadcaster, Liz Sterling visits with Nigel to reflect on her journey through interviewing people like Walter Cronkite and Joan Rivers, and the inspiring life lessons she learned and put into her new book, "Behind the Scenes."

Produced and edited by T.G. Lewis of Captn's Lounge Studio for CiT NETWORK.

Liz Sterling is a broadcaster, podcaster, writer, coach, teacher, advice columnist, and inspirational public speaker.

Key details about her work include:

Podcast: She hosts "The Sterling Spin," a podcast that offers insights and solutions for living your best life, focusing on personal development, well-being, spirituality, health, and longevity. The podcast features interviews with various guests.
Other Roles: In addition to her podcasting, she has a background as a seasoned professional in broadcasting and journalism, including time at the BBC, and she established her own company, Volt Mediafix, which supported UK productions in LA.
Focus: Her overall work centers on providing advice and inspiration, with her website "AskLiz.com" serving as a central hub for her content and coaching services. She is also a contributor to the Happy Herald.

Community Involvement: She has been involved with Longmont Public Media, sharing her experience as a member and recording her podcast at their studio.

In summary, Liz Sterling is a multifaceted media professional known for her inspirational content, particularly through her podcast, The Sterling Spin.

Podcasting is an increasingly popular medium that has democratized audio content creation, essentially allowing anyone to host their own on-demand "radio show."

Here is an overview of podcasting:

What is a Podcast?

A podcast is a series of digital audio files that a user can download and listen to on-demand, typically through a subscription model using a podcast app (like Apple Podcasts, Spotify, or Google Podcasts).
On-Demand: Unlike traditional radio, listeners can tune in whenever they want.
Series/Episodes: A podcast is an overall program, with individual audio files referred to as episodes.
Subscription: Listeners subscribe using an RSS feed (Really Simple Syndication), which automatically delivers new episodes to their app.
Variety of Formats: Podcasts can take many forms, including:
Interview: A host interviews a new guest each episode.
Solo/Monologue: A single host narrates or provides commentary.
Conversational/Co-Hosted: Two or more people discuss a topic.
Narrative/Storytelling: Non-fiction (like true crime) or fictional stories told over multiple episodes.
Video Podcast: A traditional audio podcast that also includes a video recording of the hosts and guests.

How Podcasting Works (The Basics)

Creation: A podcaster records and edits an audio file (typically an MP3).

Hosting: The audio file is uploaded to a podcast hosting service (like Buzzsprout or Libsyn). This service stores the file and generates a unique RSS feed.
Distribution: The podcaster submits the RSS feed to major podcast directories (like Apple Podcasts, Spotify, and Google Podcasts).
Listening: A listener subscribes to the podcast in their app. The app constantly checks the RSS feed for new episodes and automatically downloads or streams them to the listener's device.
History of Podcasting
Origin of the Name: The term "podcast" is a portmanteau of "iPod" (Apple's portable media player) and "broadcast," first coined by journalist Ben Hammersley in 2004.
Technological Foundation: The technology was developed earlier in the 2000s, building on the ability to attach audio files (MP3s) to RSS feeds, which allowed for automated delivery.
Early Pioneers: Former MTV VJ Adam Curry and software developer Dave Winer are often credited with key developments, including a program that automatically downloaded Internet radio broadcasts to an iPod.
Mainstream Adoption: The medium took off when companies like Apple began integrating native support for podcasts into their software (like iTunes).
Industry Trends and Growth (As of 2025 Data)

The podcasting industry is experiencing significant growth globally:

Global Listenership: The number of worldwide podcast listeners is projected to reach over 584 million in 2025.
Monetization: Worldwide podcast ad spending is estimated to reach billions of dollars, with host-read ads often being the most common and effective format.
Video Trend: While historically an audio-only medium, video podcasts are on the rise, with many creators leveraging platforms like YouTube.
Niche Content: Podcasting thrives on "narrowcasting," allowing creators to focus on highly specific, niche topics that may not be viable on traditional radio, leading to highly engaged audiences.
Listener Habits: Listeners often consume podcasts while doing other tasks (e.g., commuting, exercising, doing chores).